…illustrates my point exactly:

“People say ‘It’s all about the story,'” Hendrickson said. “When you’re making tentpole films, bullshit.” Hendrickson showed a chart of the top 12 all-time domestic grossers, and noted every one is a spectacle film. Of his own studio’s “Alice in Wonderland,” which is on the list, he said: “The story isn’t very good, but visual spectacle brought people in droves. And Johnny Depp didn’t hurt.”

(Disney studios exec, Andy Hendrickson, on their strategy to increase the profitability of their films – from this article in Variety)

In other news: The procrastination is strong with me lately.